Why every decision moves your business forward.
Choose Action: Inaction Is suffocating your business. But sure, take your time!
(And Yes, Doing Nothing Is a Business Decision Too).
Something wildly exciting…. decisions (Okay, not roller-coaster-level exciting, but stick with me.)
Running a business is like being stuck in a never-ending episode of Black Mirror. Except instead of dystopian tech and mind control, you’re battling invoices, tax bills, cash flow problems, and a mysterious SaaS subscription that’s been quietly billing you since 2020 and no one remembers signing up for it.
Every decision you make nudges your business in a direction. Even the tiny ones. Even the ones you avoid. Yep, especially those.
You’ve got the data. You’ve had the meeting. You’ve circled back. You’ve “taken it offline.” You’ve created a shared doc titled “Business Case - FINAL - ACTUAL FINAL v3.”. And yet no decision.
Your business is slowly suffocating under the weight of "thinking about it."
Doing nothing? Still doing something….
To be clear, “I’ll deal with it later” is a decision.
It’s the decision to let the status quo keep driving - even if it's running low on fuel, hasn’t had an oil change in six months, and has a weird rattling noise coming from the engine (a.k.a. your financial reports).
Avoiding that cash flow forecast?
Delaying that pricing review?
Pushing off the conversation about the product/ service that doesn’t make any money?
Those are actions. Just... passive ones. And passive action has real consequences.
Spoiler: They rarely end in rainbows and high-fives.
They drain your team, delay your goals, and quietly choke momentum.
Clients don’t wait.
Competitors don’t wait.
Cash flow? Definitely doesn’t wait.
But sure, take your time.
The myth of “No Decision.”
We’ve all said it:
“Let’s wait and see.”
“We’ll look at that again next month.”
“Let’s form a working group.” (Because nothing says urgency like a 10-person WhatsApp group).
People often think that inaction buys them time.
In reality, it usually costs them clarity, confidence, and money. Action feels risky, “What if you make the wrong decision?”
Understandable. The reality is, Indecision doesn’t protect you from risk — it just guarantees regret.
It’s like ignoring your inbox. You’re not avoiding the emails; you’re stockpiling stress.
That’s what financial inaction does. It builds up quietly, until suddenly you’re six months behind, confused about your profit margins, and Googling “what does free cash flow actually mean?”
Progress loves imperfect action. It’s Powerful.
Here’s the good news:
You don’t need to get it all perfect. You just have to get it moving.
Perfection is the enemy of progress. Make decisions. Test them. Adjust. Repeat. That’s where the magic lives.
Start small:
Look at your numbers monthly, not just at year-end.
Ask if that expense is still necessary.
Plan for tax liabilities and large outgoings (your future self will send you cake, and everybody loves cake).
Every time you lean into a financial decision, even a tough one, you gain insight, control, and momentum.
Action = momentum.
Momentum = progress.
Progress = your business not dying from a thousand tiny hesitations.
What inaction really looks like.
(We call it strategic snoozing)
“Let’s revisit this next quarter.” (Translation: never)
“We’ll wait until we have all the data.” (LOL, good luck)
“Let’s get everyone’s input first.”
Meanwhile, your team is slowly losing the will to live, and your customers are wondering if you’re still exist.
Most businesses don’t suffer from bad decisions. They suffer from no decisions.
Doing something, even if it needs tweaking later, keeps things moving.
Doing nothing? That’s how you become a cautionary LinkedIn post.
How to make faster, smarter decisions.
Set deadlines for decisions, not just deliverables.
Work with 80% of the info, not 100% of the delay.
Own the outcome. Good or bad, you’ll learn learn either way.
Empower your team, because micromanaged decisions are the slowest ones.
Your accountant isn’t just your calculator. They’re your co-pilot.
Modern accountancy isn’t about spreadsheets and receipts. It’s about being your partner in strategy.
A sounding board. The person who high-fives your cash flow wins and gently nudges you when your expenses look... a little too “retail therapy.”
At Enubilous, we’re here to help you act wisely, confidently, and proactively - not to judge your Uber Eats line items. (We’ve all been there.)
Need help figuring out your next move? We’re only one click (and maybe a good coffee) away.
So by all means…
Take your time.
Have another meeting.
Make another spreadsheet.
While you’re thinking about it? Your competitors already did it.
